Vicere Associates Inc. is now Vicere Advisers LLC.

Dr. Al Vicere

President, Vicere Advisers LLCTeaching Professor Emeritus, Smeal College of Business, Penn State

Portrait of Dr. Al Vicere

Career

Al Vicere currently serves as President of Vicere Advisers LLC and as Managing Partner of Alna Properties LLC. Until his retirement in 2026, he was President of Vicere Associates Inc., a consulting firm that partnered with major organizations in more than forty countries to strengthen strategy and develop leadership capability. His clients included 3M, American Express, Aramark, BASF, BAE, Cisco, Dow, Ericsson, Four Seasons, Hewlett Packard, IBM, Kraft, McDonald’s, Merck, Mercedes-Benz, PwC, RIM, Saint-Gobain, Samsung, and Saudi Aramco.

An award-winning educator, he is Teaching Professor Emeritus at the Smeal College of Business at the Pennsylvania State University. His leadership roles at Smeal included Associate Dean for Executive Education; Director of the Institute for the Study of Organizational Effectiveness; Faculty Director of the Executive MBA and the master’s program in Strategic Management and Executive Leadership; and Faculty Director of the Penn State Health/College of Medicine Leadership Academy.

Recognition

He holds Bachelor’s, Master’s, and Doctoral degrees from Penn State, and has published more than ninety articles in leading journals. His books include Leadership by Design (Harvard Business School Press) and The Many Facets of Leadership (FT Prentice Hall). His work has been recognized with the Human Resource Planning Society’s Walker Prize, two Emerald Literati Club Awards, and the Institute for Management Studies’ Distinguished Faculty Award. Business Horizons named him one of the twelve “Gurus of Executive Education,” and he was profiled among the top ten leadership development coaches in Marshall Goldsmith’s book, The Art and Practice of Leadership Coaching.

Al serves on the Board of Directors of Strategia Analytics, a strategy and culture assessment firm based in Tucson, Arizona, and on the Board of the Jana Marie Foundation, a nonprofit founded in memory of his daughter and dedicated to supporting adolescents, families, and communities in addressing mental health and suicide-prevention challenges.